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Preacher

Digital Branding
Role:

Art Director

Client:

AMC

Year:

2016

About the Project:

When boutique advertising agency Leroy & Rose needed extra muscle in the digital department, they called me to lead a pitch on a digital campaign to launch and promote AMC’s brand-new comic book adaptation: Preacher, based on the cult classic Vertigo Comics series written by Garth Ennis. Using key art and various show assets we presented a digital and social campaign with strategic tactics to create anticipation and buzz for the masses. Our goal was to differentiate from other action or comic book based shows and showcase AMC’s commitment to original programming.

“Preacher delivers just the right amount of carnage and blasphemous storytelling we were hoping for.”

“AMC’s stylish, wry, blasphemous new series deserves to become as big a hit as The Walking Dead.”