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Advertising Campaign Concept

Art Direction


Los Angeles Rams



About the Project:

The football fan and artist inside of me couldn’t wait to celebrate the historic return of professional football to Los Angeles. Our city has a storied history of athletics; from the Dodgers to the Lakers to the 1984 Olympics, LA is home to some of the greatest sports memories in modern history. Immediately following the official announcement of the Rams’ return, I created a conceptual campaign welcoming the Rams back “Home.” The campaign includes a series of outdoor ads and billboards that combine both player images and iconic Los Angeles scenery.

“What Anthony did really got me excited about the return of football to my home, L.A.”

Ralph Brown

10-year NFL Veteran, Los Angeles Native