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Motiv Ring

Digital Branding
Role:

Creative Direction

Client:

Motiv Inc.

Year:

2016

About the Project:

In early 2016 I received a call to work with a stealth startup company based in Silicon Valley. The brief was simple: help conceptualize and execute the creative strategy for what could become the next biggest thing in wearable technology. This wasn’t just any wearable; it wasn’t a watch, it wasn’t a wristband, it was something that has never been done before… a fitness ring. This was the first of its kind wearable that was stylish, comfortable, and high tech. As fitness junkie and techie, it was an opportunity I couldn’t pass up.

“Motiv Ring does everything the fitness bands do – just in much better taste.”

“Anthony’s creativity and leadership helped bring our brand from concept to launch in ways we didn’t think were possible.”

David Sperry

VP of Brand & Marketing, Motiv

CES BEST OF INNOVATION AWARD 2017

When Motiv Ring launched at the 2017 Consumer Electronics Show, reactions from the press, industry insiders, and everyday consumers were overwhelmingly positive. The Motiv Ring won the coveted honor Best of Innovation for Wearable Technologies.